Customs boss harps on rebuilding Nigeria’s reputation among comity of nations

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The Comptroller-General of the Nigeria Customs Service(NCS), Wale Adeniyi, has said that rebuilding Nigeria’s reputation among comity of nations was critical to positioning it for greater value, global relevance and remarkable competitiveness.

Adeniyi made this known in Abuja on Thursday at the meeting of the Nigeria Reputation Management Group (NRMG) of the Nigeria Institute of Public Relations (NIPR).

He said any individual, organisation, state or nation that “wants to be
taken seriously must make deliberate effort to promote the culture of reputation consciousness.”

He commended the NIPR for establishing the NRMG, adding that the initiative was coming at a time when there was a need to address some critical reputational challenges that had affected Nigeria negatively over the years.

“Reputation plays a key role in every aspect of human endeavour.

“Unfortunately, the society, especially, many African nations have not recognised the power of reputation in turning their economies around.

“Though intangible in nature, reputation as a concept is so critical that if the components are properly understood, effectively planned, efficiently harnessed and well deployed, will position any country for remarkable competitiveness.

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“I am delighted that this great idea of NRMG is a product of an Institute
whose mandate revolves around reputation building and management,” he said.

Adeniyi, who is the Chairman of the NRMG Committee, said he was sure of the enormous value the initiative would add to Nigeria as a country.

He said the initiative, which would be driven by competent and reputable industry experts, was designed to deliver value to Nigeria as a country.

According to him, the committee’s Terms of Reference (ToR), detailed the potentials of advancing the course of the nation.

Adeniyi further said, “the global perception of Nigeria is poor and the impact of this is heavily felt in the nation’s economy.

“So, I believe that a renewed
commitment and deliberate effort to strengthening the country’s
reputation will yield the right results.”

He assured the institute and stakeholders across Nigeria that he would do his best to ensure that the objectives of the initiative were achieved.

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The Customs boss said reputational errors do distort development as well as affect the global outlook and rating of any country.

“For the current leadership of the Nigerian Institute of Public Relations (NIPR), which I am a proud Fellow, let me commend you for sustaining
this vision and escalating it to this level.

“I urge you to continue to accord
priority attention and seriousness to this committee to achieve the set
goals.

“The success of this initiative will give a major boost to the
relevance of the institute; hence, no efforts should be spared,”he said.

He commended the NIPR Council under the leadership of the President, Dr. Ike Neliaku for the giant strides recorded within his first three months in office.

He also thanked the media for the continued support and appealled to them to continue to partner NIPR
to enable it deliver on its mandate.

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